Black Friday Surprise: E-Commerce Intelligence from Quandl

Quandl’s newest dataset: 1000+ brands, $15bn revenue, 250+ e-tailers Every year, after a day of poultry-themed festivities, millions of Americans follow their tryptophan rush with the biggest days in retail: Black Friday and Cyber Monday. And, every year, the proportional amount of online shopping increases. Following the trend, Black Friday 2019 should see yet another decrease in foot traffic and yet another increase in digital sales. As online purchases become a larger segment of total retail, e-commerce activity becomes more representative of overall company performance. For the data-driven investor, this means that access to e-commerce sales data is an increasingly...